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About us

International Business Development / Import-Export / Cross-cultural coaching and training


Our firm offers a “cultural bridge” business between the West (principally but not exclusively France and the United States) and central and eastern Europe (principally but not exclusively Poland).  We have also worked in Latin America and China.  Since 1983, we have served over 200 companies, during over 175 trips to Europe, representing both European and American companies in their overseas businesses.

We rely on a network of associates in the United States, Europe, Latin America and Asia built up over a career dating back to 1975.  These networks and relationships, many existing for decades, are the foundation for the services we deliver.

Our mission

Our mission is to develop new or improve existing international business relationships for our clients.  We also act as a principal in import-export activities. These relationships include joint ventures, licenses, distribution and representation agreements, outsourcing or financial participations.  Our clients are mostly small- to medium-sized businesses who can’t afford to waste time or money; we deliver the results that they need.

Our principal

Windham Loopesko, our CEO and President, is married to a French national with extensive family connections.  Mr. Loopesko began his professional career in the mid-70s, working first as an attorney for the Securities and Exchange Commission and then moving on to two large private sector firms in New York City.  In the early 80s, he worked in Switzerland for a Swiss multinational doing mergers and acquisitions.  He has a JD (Harvard), an MBA (University of Chicago), and a “Belgian MBA” (Louvain).  Since 1983, he has directed WELA or a predecessor company. 

Mr. Loopesko is bilingual in French, fluent in German, conversational in Spanish and Polish, and has reading knowledge of Portuguese and Italian.  He is a member of the Military and Hospitaller Order of St. Lazarus of Jerusalem.  In 2012, he published his first book in France and in French with co-author Gérard Nisslé, entitled “Pourquoi Bill n’achète-t-il pas mon fromage?”, presenting American business culture to a French business audience.  Since 2011, he has also served as an adjunct professor teaching globalization and international business at the University of Colorado Denver, as well as a visiting professor in several European universities.